Swift & Hale is a brand demo from CHS. Nothing here is for sale.

Swift & Hale Download PDF

Spring Summer 2027

Our new catalogue: about 200 things for the months when the evenings draw out, from boots we fit in every shop to a two-person tent that weighs 1.48kg.

Read it online Download the PDF 48 pages, 18MB

Every product on every page opens in the shop. In the printed copy, type the code under any product into the shop's search box.

The catalogue cover: a walker in a red jacket on a Lake District ridge, under the words Spring Summer 2027

48 pages, 201 products, 163 links to the shop.

We print 1.2 million copies, posted to Club members who ask for one.

The holloways near our Bridport shop, where the walk of the season starts.

Inside

About this demo

CHS made this catalogue from the same product data as the Swift & Hale demo shop. Prices, product codes, sizes, colours, page references, the index and the shop list are filled in automatically, so a price change means rebuilding the book, not re-proofing it.

The same build makes the print files: A4 pages with 3mm bleed, a CMYK file for the press, and a proof with crop marks. The photographs were generated for this demonstration, using the product shots as references so the jacket in a photograph is the jacket on its page.